Our Misson

Welcome and thank you for your interest in Primary Care Publications! Primary Care Publications (PCP) was developed as a platform to foster the ability of primary care clinicians to provide patients with educational materials related to their specific healthcare issues. Primary care clinicians are at a significant disadvantage in their efforts to provide such information due to a lack of educational resources and increasingly tight time scheduling. Ideally, the pharmaceutical representative would be perceived as a resource that can enhance the ability of the clinician to provide quality and effective healthcare. Similarly, the healthcare provider would like to provide a credible and informative tool that can serve to expand and reinforce the advice that is given during the clinician/patient interaction.

Primary Care Publications coordinates and facilitates interaction with primary care opinion leaders, professional associations and educational organizations. Our strategic focus is to identify methods, vehicles, and tools with the greatest impact and utility for the primary care clinician that result in improved care for the patient. Our needs assessment has indicated that clinicians value a practical pocket-sized book that provides evidence-based information to help patients understand the disease state, lifestyle management, prescribed therapies and tools to manage their healthcare issues. Furthermore, this resource is perceived as a value-added component of the healthcare encounter. Our experience with the development of our first publication within the series: The Doctor's Essential Guide to Management of Back Pain, funded by a grant from McNeil Pharmaceuticals, was extremely well received by both providers and patients, and subsequently the 200,000 copies printed were fully distributed and utilized within 10 days of publication.